Sustainability is a word that is becoming increasingly common around the table. But, like the word “synergy,” if we don’t want it to lose its meaning in the next decade, we need to understand what it means precisely.
Here’s the condensed version, sustainability means that a successful project can reproduce continuously without any fundamental changes. Looking at the root of the word, we find the word “sustain,” which means to maintain or reproduce at the same level. With just these two pieces of information, we can reframe an ambiguous “desire for sustainability” with something more actionable. For example:
What am I doing today that ensures that my project continues long after I’m gone? In my opinion, that’s a question worth asking.
Drafted by Julian Legrand