Is it Possible to Counter Consumption Madness?

Is it Possible to Counter Consumption Madness?

20-30-40 percent discounts, different payment options, buy one get one free and so on.

Do you honestly need to consume more, or indulge in activities that merely capture your gaze?

Christmas Day, Valentine’s Day, Mother’s Day, Father’s Day, and national and religious holidays had a spiritual meaning long ago, but not material. Over time, people fell in love with materialism. It does not matter whether you need one or not, if people nearby you buy new phones, you somehow feel compelled to upgrade yours, too. If your friend has 8GBs of RAM, you want to have twice as much. If your relatives refurbish their home, you need to do so also—with even more impressive chattels.

Capitalism and mass media conceived this narrative. They capitalise on the urge to consume in people, creating a feeling that if you don’t buy things that you don’t need, you cannot be happy. As though, if you don’t continue to upgrade your gadgets, you cannot get anywhere in society without doing so.

You don’t spend the effort to do anything by yourself. Producers are here to do that for you. All you need to do is go to a mall and let the time pass in glitzy shops and gaze at products to make yourself happy.

Through eras, humanity changes its ways gradually. We were hunter-gatherers, farmers, and then industrial workers during our history. But, what about now? How should we label ourselves? Any ideas?

Drafted by Oguz Yilmazlar

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