SDG#8 (Sustainable Development Goal: Number 8) states: Promote inclusive and sustainable economic growth, employment and decent work for all. To achieve that, 470 million jobs are needed globally for new entrants into the labour market between 2016 and 2030.
Is it possible?
If you weren’t living under a rock for the past couple of months, I am sure you will recognise this song: De-Spa-Cito. It is a global megahit performed by Luis Fonsi featuring Daddy Yankee that isn’t only winning the world’s attention but recently started boosting the Puerto Rican economy to the point where the country, which proclaimed bankruptcy a couple of months ago, is slowly raising up. Catalysing the boost is the tourism industry by providing many new job openings and foreign currency flowing into the country.
According to daily Un Nuevo Dia, tourist interest in travelling to Puerto Rico has increased 45 percent since the song began to play worldwide. How did this happen? Just including the phrase, “this is how we do it down in Puerto Rico,” and filming the music video in fantastic locations certainly seems to have helped. (1)
With this success setting the precedent of its kind, SDG#8 is becoming more likely to be achieved by the second. If you are reading this, tell us what you can do to boost your country’s economy. Can we help?
Written by Petra Cvetanovic